Before starting off a new project it’s important to know what the client wants and to make sure they have thought out some of the fundamental key points in their project. I’ve had numerous versions […]
Yesterday we ran an interesting email campaign, we decided to add some A/B testing into it in order to optimise for ‘email openings’. The title of this site is “Smarter IT” and we wanted to apply that to how we send our emails. The amount of people who open your email is an important KPI for your campaigns.
This video shows a great example of how Nissan targeted ads based on search results for a house hunting portal in Dubai. What’s smart here is that they identified similar problems that user had at the same time, namely a new car and a new house, when moving to Dubai. Putting these together they were able to get many more people agree to take a test drive while looking for a new home.
This week I was in Paris for a few days, to go to LeWeb and to present at a workshop hosted by Bing (see my presentation on SlideShare below). It was my first time at […]
Here are a few tips that I picked up at this year’s websummit. Hopefully these will help you enjoy your next conference that little bit more.