Being able to contact your potential customers is a privilege rather than a right. Getting their permission to contact them isn’t always easy, you need to make it attractive or incentivise their signup action. Here are just a few ideas that I’ve used with some of my past clients that will perhaps help you to increase your signup rate to your newsletter.
Increasing your Newsletter signup rate
- Make it easy, and painless, require the minimum information, a name & a email is the max details you need. If you can get away with just an email address, then do.
- Offer something in return for ‘access to their inbox‘. Maybe you can offer a discount on their next purchase if they sign up, maybe there’s a e-book or other content they can get access too. By giving something in return people will place some value in the signing up. For example, you might give a prize every month to a subscriber, this might swing a person who previously didn’t want to sign up, into signing up.
- Solve a problem, if your site sells black widgets for example, let your call to action be along the lines that you will send them news from the world of black widgets, and not just a listing of products you sell. And make it clear that it just won’t be a sales pitch in every email.
- Following on from the previous point, everything doesn’t need to be a sales pitch, maybe make it fun, mysterious, exciting and say that with them being on the list their lives will be enriched by your content.
- Plug it after they’ve bought from you. Either directly in a shopping cart, or a conversation on the phone. Ask if you can add them after they’ve bought or signed up. Catching them when they’ve had a positive experience will increase your sign up rate.
- Personalise it, if you’re a the type of business that targets 2 distinct types of customers, say retail and customers, then offer a segmented newsletter for each segment. There maybe news you can send to both, but if over 25% of your emails are not for them, they probably won’t hang around after you’ve done the hard work to sign them up.
- Have fun. Marketing to email customers is a little different, you are much more front and centre for these customers when you contact them. If the tone of your sign-up copy is quite serious or dry then people may elect not to have your serious email cluttering up their inbox. Keep things as light as possible.
Update : one extra tip comes from NewsLetter.ie on twitter, where they talk about adding a signup on Facebook for your newsletter. details about their implementation can be seen here and a live example on IrishWeatherApp
— Newsletter.co (@NEWSLETTERdotIE) June 29, 2012