06/01/09
Paul Savage

Bing : But it’s not Google


Bing From Microsoft

Bing From Microsoft

Today Microsoft has relaunched Windows Live search and it is now called Bing (www.bing.com). Right now Bing looks very promising, at least for the US market, their image search and some localisation seems to be better compared with google.com. For some searches like [thai restaurant 33308] the results are very similar indeed. Bing’s image search has a nice slight zoom in featyre , and “similar images to this” option which is rather nice. They present the results rather clearer than google, and have an easier navigation system on the left hand side to drill down on queries.

For Bing.IE the results we looked at seem on a par with google.ie, i.e. as good or even better, when it comes to general queries of facts ([horse racing] for example). But when we start to ask more localised and to ask for [doctors in Cork] or [cooking courses], bing starts to show it’s weakness. I would generally expect more local search results to be returned, even without specifying “only pages from Ireland”. I’m sure that this will be improved over time, and Bing.IE’s deficiencies are not always a bad thing. Right now there are very little ads on bing.ie, so you can be sure that the results you are getting are not confusing you with paid ads. This alone would move me to check bing before google.

Compare Google & Bings Search Results

For SEOs we have thrown together a quick tool that basically compares the two search engines side by side in one frame. Check out our Google compared with Bing Tool . Here you have the option to compare the .com or the .ie version of the search engines . The query will check and display the results for both search engines so you can see the difference in their ordering of the SERPs.

Google vs. Bing

Google vs. Bing

Search Results compared

Search Results compared

Submit your site to Bing

Hat tip to Michele for the link toBing’s URL submission. If you were previously in MSN Live Search results, then your site should also be listed in Bing, but if not you should take the time to add your URL.

Is Bing the Google Killer ?

Right now I think it is too early to say whether Bing is a real Google killer, but it does look like it will give Google a run for their money. I’ve read that Microsoft are planning an ad campaign in around the $100m mark, so after that I’m sure everyone will know what it is ‘to bing‘ just like they know what it is ‘to google‘.

16 Responses to “Bing : But it’s not Google”

  1. Nice Post.

    This ‘Google vs. Bing’ tool doing great, and it is very useful for me.

  2. jlbradley jlbradley

    Useful and informative.

    Unfortunately your tool mangles this search
    khan “rescued afghan hound”
    and others like it
    +khan “rescued afghan hound”
    khan +”rescued afghan hound”
    when the “Link to…” option is taken.

  3. ChaosKaizer ChaosKaizer

    very handy tools, thank you.

    Bing is very promising just hope those MS Live guys will stay consistent on this.

  4. [...] Et n’oubliez pas, Bing = But Is Not Google [...]

  5. Smoky Smoky

    it seems like Microsoft should stick with one name for their search engine functionality so that it has a chance to turn into a recognizable brand

  6. [...] Siehe auch: blackdog.ie/blog [...]

  7. heinka heinka

    Thank you for the very interesting contribution to the new Microsoft search engine BING! I’m curious as to how the web user will accept BING! Many greetings, heinka

  8. Sivaramakrishnan Sivaramakrishnan

    Hi,

    I came across the comparison tool today. My first search “Roger federer”.

    The first result on google was scores from yesterdays match and a couple of links to news reports about the match. The second and third links were Federer’s wiki page and home page respectively.

    Bing had similar stuff to report, mostly, with federer’s website being the frst hit and the wiki page being the second.

    However, ther was no link to any article about the french open or yesterday’s map!

    I’m a big fan of google and maybe I’m prejudiced about bing. But it seems to me that though the folks at microsoft may still ahve some work to do, to make bing “intelligent enough”.

  9. girly girly

    Useful tool, but Im a google girl all the way.

  10. idris idris

    Bing is cool, but Google always rocks. I love Google coz my day starts with and ends with Google :-)

  11. Fritz Jörn Fritz Jörn

    Bei Umlauten hinkt der Vergleich noch: »Jörn« geht an Google, bloß »Jrn« an Bing. Sonst sehr schön! Fritz, gleichnamig

  12. oyunzamani oyunzamani

    bing great , i love google

  13. Louie Louie

    From my point of view, I don’t think there will be another search engine like Google, no matter what they come-up with and how they show the results (fancy way or not).

    Google has the right algorithm, the rsults are getting better and better all the time (not very good for some “SEO’s” people out there), and much more…

    What can I say – on the internet GOOGLE is “GOD” – he knows everything and has all the answers :)

  14. Paul Savage Paul Savage

    Hi louie, sorry it took me so long to approve your comment. True I would say that Google is God, and would be my main focus, but I also see that BING is at least a worthy competitor. Now with the support from Yahoo it will be interesting to see how it all pans out.

    I see right now an increase of 100% or more for referrals from Bing compared with Live across my sites.

  15. neel neel

    Nice tool, I also want to check the results on Bing and google on same time. this is great tool

  16. Anon Anon

    Yes, definitely a nice job by MS. I use both Bing and Google but find I’m using Bing more and more. If I don’t find what I’m looking for on Google I can often find it on Bing. None of them are still perfect though, but this is for sure an improvement.

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