<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Search Engine Optimisation BlackDog</title>
	<atom:link href="http://www.blackdog.ie/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.blackdog.ie/blog</link>
	<description>SEO in Munich &#38; Ireland</description>
	<lastBuildDate>Thu, 10 May 2012 11:48:50 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>Blackdog.ie on the Technology.ie podcast</title>
		<link>http://www.blackdog.ie/blog/blackdog-the-podcast/</link>
		<comments>http://www.blackdog.ie/blog/blackdog-the-podcast/#comments</comments>
		<pubDate>Thu, 10 May 2012 11:48:50 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=570</guid>
		<description><![CDATA[I talked recently with Conn &#038; Michele on their Technology.ie podcast, about all things SEO and a view of the Irish diaspora. It was the first time I've done something like this so your feedback is always welcomed !]]></description>
			<content:encoded><![CDATA[<p>Yesterday I took some time to talk to <strong>Conn Ó Muíneacháin</strong> (<a href="http://www.twitter.com/conn" rel="nofollow">@conn</a>) from <a href="http://www.edgecast.ie/">Edge Cast Media</a> and <strong>Michele Neylon </strong>(<a href="http://www.twitter.com/mneylon" rel="nofollow">@mneylon</a>) from <a href="http://www.blacknight.com/">Blacknight Hosting</a> on their <a href="http://www.technology.ie/"><strong>Technology.ie</strong></a> podcast. We discussed 8 common mistakes that webmasters do, what free things you can do to improve your website, as well as discussing some other tech news of the week. Play time is just over an hour, so sit back and enjoy !<br />
<div id="attachment_585" class="wp-caption aligncenter" style="width: 535px"><a href="http://technology.ie/another-arrow-in-the-linux-quiver-podcast-28/"><img src="http://www.blackdog.ie/blog/wp-content/uploads/technology.png" alt="" title="technology" width="525" height="150" class="size-full wp-image-585" /></a><p class="wp-caption-text">BlackDog on Technology.ie podcast</p></div><br />
The podcast can be found over here, titled <a href="http://technology.ie/another-arrow-in-the-linux-quiver-podcast-28/">Another Arrow in the Linux Quiver</a> and on iTunes under &#8216;technology.ie&#8217;. If you like the podcast don&#8217;t forget to rate the lads on iTunes and maybe even write a review. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/blackdog-the-podcast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to do a bug report</title>
		<link>http://www.blackdog.ie/blog/how-to-do-a-bug-report/</link>
		<comments>http://www.blackdog.ie/blog/how-to-do-a-bug-report/#comments</comments>
		<pubDate>Thu, 03 May 2012 08:24:28 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[debugging]]></category>
		<category><![CDATA[reporting]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=560</guid>
		<description><![CDATA[6 steps on how you can make your bug reports a little better, and to avoid the ping pong between a developer and person reporting. ]]></description>
			<content:encoded><![CDATA[<p>Here are just a few things that will make a developers life that little bit easier, when it comes to <strong>reporting a bug</strong>. Saying that <em>&#8220;X is broken, please fix it&#8221;</em> doesn&#8217;t really help all that much, as your developer will still need to reproduce the bug in some manner before trying to tackle it. Giving them so much information might sound a little over the top, but they will appreciated it and will know what to filter out or in.</p>
<p><img class="aligncenter size-full wp-image-571" title="bug-reporting-101" src="http://www.blackdog.ie/blog/wp-content/uploads/bug-reporting-101.jpg" alt="" width="715" height="536" /></p>
<h2>Reporting a bug</h2>
<p>These are the requirements I use when asking people to submit bugs to me. Even if it&#8217;s not my code, but they still want help putting together a report, I will send them these 6 points.</p>
<ul>
<li><strong><strong>Description</strong> :  </strong>details of what you think is wrong, or what you expect to happen when you do X.</li>
<li><strong>Screenshot</strong> : If it&#8217;s a web application make sure you include the full browser screen and the URL bar.</li>
<li><strong>Steps : </strong>What were the steps you did to get this error happen ? Does it happen every time you do the steps ?</li>
<li><strong>Frequency : </strong>How long have you been noticing this issue ? Has it always worked like this or is it only since the last release you&#8217;ve noticed it ?</li>
<li><strong>Importance : </strong>how critical is this issue, is this <em>nice to have fixed</em> or something that&#8217;s critical that&#8217;s stopping something major ?</li>
<li><strong>Environment </strong>:  have you tried it in more than one browser or OS ? Have you disabled browser plugins that might interfere with the pages&#8217; code ?</li>
</ul>
<p>In some cases you might need to have a field for <strong>business case impact</strong> for the change/fix. But this could be done in second round of analysis once the developer has investigated the issue. If a potential change has subsequent impacts on other parts of the system then these decisions are generally discussed with the product owner and the lead developer or even at a higher level.</p>
<h2>Standardised reporting</h2>
<p>This also introduces a lay person into the world of <strong>standarised reporting</strong>. Getting a report in a particular manner means that the extra steps they take will save you and the person reporting time. Avoiding this back and forth between, is one of the major benefits, but it&#8217;s also severs as a good way for categorising these issues. Is the bug report really one of the following :</p>
<ul>
<li>a bug report</li>
<li>a feature request</li>
<li>a change request</li>
<li>a user operational issue</li>
<li>rights / permissions based issue</li>
<li>etc.</li>
</ul>
<div></div>
<p>Do you have any other things you&#8217;d like to know  when people are submitting bug reports ?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/how-to-do-a-bug-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rankings return after an outage</title>
		<link>http://www.blackdog.ie/blog/rankings-return-after-an-outage/</link>
		<comments>http://www.blackdog.ie/blog/rankings-return-after-an-outage/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 11:03:33 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=558</guid>
		<description><![CDATA[A study of what happens when you take your website off line for 3 months. Do you risk loosing those all important SERPs ? ]]></description>
			<content:encoded><![CDATA[<p>What happens to your <strong>rankings when your website goes off-line </strong>? Do you loose your rankings for ever ? How long is too long for being off line ? Will Google and the other search engines put you back to square one, once you are back online ? <em>Read some surprising answers to these questions below. </em></p>
<h2>Our Dropped Ranking Test</h2>
<p>Here is a screenshot of our ranking test. The site was offline from <em>September 2011</em> through to <em>December 2012</em>. On January 1st we re-enabled the site, and started to add some more content, and ping&#8217;d Google that the site was back. The traffic slowly came back, over 2 months, and then it started to increase significantly. During this time the site returned a 404 header code for all pages on the site. For this test we purposely didn&#8217;t send a 302 header code saying that the site <strong>temporarily was down</strong>. </p>
<p><img class="aligncenter size-full wp-image-561" title="ranking-outage" src="http://www.blackdog.ie/blog/wp-content/uploads/ranking-outage.png" alt="" width="715" height="579" /><br />
The result, was that the site was dropped from the index completely, this took about 4 weeks,  all the indexed pages were no longer being shown. </p>
<p>This keyword is one of the more competitive keywords the site ranks for, and it results in over 16% of total traffic to the site. It was comforting to see that being offline for over 3 months wasn&#8217;t a factor in the rankings. Which makes sense to us. If the site is available, and it ranks, then being down for a while shouldn&#8217;t change the ranking factor of the site. There wasn&#8217;t significant changes in the competitors sites during this time. So when the site was back, with the exact same content and URLs, it make sense that it should rank once more. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/rankings-return-after-an-outage/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Google Blurring the Adwords lines ?</title>
		<link>http://www.blackdog.ie/blog/google-blurring-adwords/</link>
		<comments>http://www.blackdog.ie/blog/google-blurring-adwords/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 07:34:20 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=548</guid>
		<description><![CDATA[Google has started to blend in ads, previously they had yellow or purple backgrounds, now they are blended in with the actual page content, and are a lot harder to detect what is a paid ad and what's an organic listing. ]]></description>
			<content:encoded><![CDATA[<p>This morning I was doing my regular check of SERPs, and noticed that there was a marked increased in traffic yesterday for one of my domains, <a href="http://jobsinireland.org/">jobs in ireland</a>. It got me thinking philosophically this morning, that one man&#8217;s gain is another man&#8217;s loss when it comes to Search Engine Rankings Positions. A classical zero sum game, people are going to search, and click roughly the same number of links, it&#8217;s irrelevant to a searcher the order, as they think that that&#8217;s just the way it is. They will click the first one, if they don&#8217;t find what they need, they will go back and search again and click the second link.</p>
<p>While I was mussing about a blog post. and checking into the SERPs I was happy to see that we were indeed at #4 &amp; #6 on google.com &amp; google.ie for [<strong>jobs in ireland</strong>]. But I was abruptly awoken and was in shock when I was trying to check our position visually. It wasn&#8217;t easy to see where what&#8217;s what, as Google has started to blend in paid ads in with the SERPs.</p>
<h2>Where are the ads ?</h2>
<div id="attachment_550" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.blackdog.ie/blog/wp-content/uploads/jobs-1.png"><img class="size-full wp-image-550" title="jobs-11" src="http://www.blackdog.ie/blog/wp-content/uploads/jobs-11.png" alt="" width="500" height="378" /></a><p class="wp-caption-text">Click for larger image</p></div>
<p>This is the picture that is showing up, and those distinctive yellow ads are no where to be seen ? How can a visitor discern the difference between paid and organic listings ? Just for the record these are the ads &#8230;<br />
<img class="aligncenter size-full wp-image-551" title="jobs-2" src="http://www.blackdog.ie/blog/wp-content/uploads/jobs-2.png" alt="" width="586" height="261" /><br />
And the side bar ads<br />
<img class="aligncenter size-full wp-image-553" title="jobs-3" src="http://www.blackdog.ie/blog/wp-content/uploads/jobs-3.png" alt="" width="240" height="609" /></p>
<h2>Why these ads ?</h2>
<p>We doubt it&#8217;s for UI that Google is putting these ads in white, rather they are just simply trying to increase their click through ads. And the result will mean :</p>
<ul>
<li>More ads clicked</li>
<li>More money for Google</li>
<li>More traffic for advertisers</li>
<li>Less traffic for organic rankers</li>
</ul>
<p>A good day for Google ? I think not. Yet another reason to pick another search engine right now. I&#8217;m currently testing <a href="http://duckduckgo.com">duckduckgo.com</a> for the last few weeks and the results are pretty good so far. And they show you what are paid listings and what are organic listings.<br />
<em>Rant Over</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/google-blurring-adwords/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Dear Will, Please Fuck Off</title>
		<link>http://www.blackdog.ie/blog/dear-will-please-fuck-off/</link>
		<comments>http://www.blackdog.ie/blog/dear-will-please-fuck-off/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 09:32:35 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=523</guid>
		<description><![CDATA[Stupid people spamming on a Sunday morning, just make my blood boil. ]]></description>
			<content:encoded><![CDATA[<p>I <strong>hate</strong> spam. I <strong>hate</strong> when people put me on their newsletter list that I never subscribed to. I <strong>hate</strong> when SPAM wastes my time and the time of 300 other innocent people.<strong> PokerPromedia.com</strong> I <strong>hate you</strong>. Here&#8217;s an email response I sent Will Jordan from PokerPro Media</p>
<blockquote><p><em>Will,</em></p>
<div>
<ol>
<li><em>Take me off your fucking list.</em></li>
<li><em>I&#8217;ve reported you to SPAM COP <a href="http://www.spamcop.net/">http://www.spamcop.net/</a> who will send a report to your host RackSpace about the unsolicited email</em></li>
<li><em>Sending an email to 300 people on CC is just plain fucking stupid. What&#8217;s privacy these days ?</em></li>
<li><em>I don&#8217;t give a damn about your magazine. If I wanted a newsletter I would have signed up. Shoving it down my throat won&#8217;t make me any more likely to buy it. Perhaps your company should hire someone to do some in-house training about email etiquette. Besides the unsolicited email aka SPAM you didn&#8217;t include an un-subscribe option and you didn&#8217;t include any concrete contact details. </em></li>
<li><em>I did look at http://www.pokerpromedia.info/ (interesting that your .COM redirect to .INFO) 2004 called and they want their web design back.</em></li>
</ol>
<p>P.S. for those on BCC (yes Will I used BCC to inform the other people on this list about my actions) , sorry about the extra email, but please do consider reporting Will&#8217;s email to SpamCop if you too didn&#8217;t subscribe to this type of email <a href="http://www.spamcop.net/">http://www.spamcop.net/</a><br />
P.P.S. Comments welcomed on my blog post about this h<a href="ttp://www.blackdog.ie/blog/dear-will-please-fuck-off/">ttp://www.blackdog.ie/blog/dear-will-please-fuck-off/</a></p>
</div>
<div></div>
</blockquote>
<div>
<blockquote><p><strong>Paul Savage</strong></p>
<div>work : <strong><a href="http://www.blackdog.ie/" target="_blank">www.blackdog.ie</a></strong></div>
<div></div>
<div></div>
</blockquote>
<h2>PokerPro Media&#8217;s Spam</h2>
<p>And his crap email &#8230; </p>
<div>
<p>On Sun, Mar 11, 2012 at 6:10 AM, Will Jordan &lt;xxxx@pokerpromedia.com&gt; wrote:</p>
<blockquote><p><em>Poker Pro Magazine prepares for online poker to be legal within the year by increasing its web presence through its online magazine and new websites.</em></p>
<p><em>Poker Pro Media’s four online magazines have topped the 86,000-subscriber mark, the company announced today. The four e-magazines – Poker Pro, Online Poker Pro, Poker Pro Canada, and Poker Pro Europe – serve the U.S., Canadian and European markets with poker news, features, profiles, pro tips and everything poker.</em></p>
<p><em>Poker Pro Media re-launched its websites in October 2011 and has been rapidly increasing traffic on a daily basis. They are considered the “go-to” destination for poker pros and amateurs alike.</em></p>
<p><em>“We are pleased with the performance of our websites and e-magazines,” said PPM Vice President Will Jordan. “Since the fallout from the major gaming websites leaving the U.S. market last year, we have ramped up our dedication to our websites and e-magazines.”</em></p>
<p><em>The e-mags are exact duplicates of the print editions of the Poker Pro family of publications, including all the popular features and professional design.</em></p>
<p><em>Editor-in-Chief John “Johnny Quads” Wenzel is supervising the e-magazines.</em></p>
<p><em>“With the continued success of our e-magazines and web traffic, we plan to increase our presence online and are gearing up for the full legalization of online poker in the U.S., which we expect within a year,” said Wenzel. “We are increasing our focus on Internet poker, not lessening it.”</em></p>
<p><em>The e-mags can be accessed at PokerProMagazine.com, OnlinePokerProMagazine.com, PokerProCanada.com, and PokerProEurope.co.uk. Just click on the buttons that say “Check out our e-magazine.”</em></p>
<p><em>For a free trial subscription, got to pokerpromagazine.com, click on “Check out our e-magazine,”</em></p>
<p><em>For information on advertising in Poker Pro e-zines or on one of the websites, contact Jack McAdoo xxx@pokerpromedia.com</em></p>
</blockquote>
<div></div>
</div>
</div>
<h2>Other thoughts</h2>
<p>I just wonder why someone would think it&#8217;s a good idea to email people in such a manner. Judging from the number of bounced messages I got I think that this list is a rather old one. My guess is that someone copied a list of poker affiliates (I have a <strong><a href="http://irishpokerforum.com/">small poker forum</a></strong> that I run), and I probably got on some list by signing up somewhere. Still I never heard of ProPoker Media and certainly never subscribed to an email newsletter. So it&#8217;s still not right to use my email address for something that I might (but I&#8217;m not) interested in, plus I doubt you got my email address in a &#8216;legal&#8217; manner. </p>
<p>Update : 13/03/2012 15:30 CET We seem to be linked to a <a href="http://www.ripoffreport.com/advertising-deceptive/blackdog-ie/blackdog-ie-beware-of-this-gu-50d9f.htm" rel="nofollow">ripoff report</a>.<br />
Update : 13/03/2012 16:00 CET Another <a href="http://www.ripoffreport.com/casinos-cardrooms/blackdog-ie/blackdog-ie-beware-beware-bew-0f40e.htm" rel="nofollow">ripoff report</a> this time from someone calling themselves Will. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/dear-will-please-fuck-off/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>WordPress Comment Error</title>
		<link>http://www.blackdog.ie/blog/wordpress-comment-error/</link>
		<comments>http://www.blackdog.ie/blog/wordpress-comment-error/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 20:04:50 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[code]]></category>
		<category><![CDATA[error]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=521</guid>
		<description><![CDATA[A solution for fixing your Wordpress blog when comments no longer are able to be posted. Here is what I found out, and how I fixed it.]]></description>
			<content:encoded><![CDATA[<p>Earlier today I had a strange issue with my blog where comments weren&#8217;t coming through. It&#8217;s not like I get a  lot of comments but I noticed something was off with the emails the blog sends when a comment gets posted. Basically the details of the comment was blank. See here for a typical email :</p>
<blockquote><p>Author :  (IP:  , )<br />
E-mail :<br />
URL    :<br />
Whois  : <a href="http://whois.arin.net/rest/ip/" target="_blank">http://whois.arin.net/rest/ip/</a><br />
Comment:</p></blockquote>
<p>Doing a bit more testing, I tried to post a comment myself, to see if it mattered if I was logged in or not. Sadly this didn&#8217;t make a difference. But I did notice that the URL that it was posting to was strange</p>
<blockquote><p>/comment-page-/#comment-</p></blockquote>
<p>After a bit of poking, and looking at the error log it was an issue with a corrupt table. The simple fix was that the<strong> wp_commentmeta </strong>had crashed, and you&#8217;ll need to run the repair procedure on the table.  Maybe you&#8217;ve just had this issue and you are lost for answers on how to fix it. Hopefully you&#8217;ll find this helpful.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/wordpress-comment-error/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEOIreland.net Spamming</title>
		<link>http://www.blackdog.ie/blog/seoireland-net-spamming/</link>
		<comments>http://www.blackdog.ie/blog/seoireland-net-spamming/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 08:20:26 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=504</guid>
		<description><![CDATA[If you are looking to <strong>hire a SEO company</strong>, it may be a good idea to your research on who they are before you start working with them. As a general rule, if it's hard to find the information on them, then they are probably hiding something. Here is a quick  look into some comment spam we received from an new company on the Irish SEO scene.]]></description>
			<content:encoded><![CDATA[<p><em>If you are looking to <strong>hire a SEO company</strong>, it may be a good idea to your research on who they are before you start working with them. As a general rule, if it&#8217;s hard to find the information on them, then they are probably hiding something. Here is a quick look into some comment spam we received from an new company on the Irish SEO scene. </em></p>
<p>Looking through my comment queue this morning I spotted something that caught my eye, it&#8217;s yet another <strong>Irish SEO</strong> &#8220;company&#8221; spamming. I use company in quotes because it&#8217;s not possible to get any clear information about SEOIreland.net from their website, so I&#8217;m not really sure if it&#8217;s a super secret organisation or it&#8217;s its some 13 year old kid working from his bedroom. There isn&#8217;t any information their website as to a RBN or even a name, an address or phone number. Here&#8217;s a look at <a href="http://whois.domaintools.com/seoireland.net">their WHOIS</a> for their domain, which has it&#8217;s information set to private.</p>
<p><img class="aligncenter size-full wp-image-505" title="private-whois" src="http://www.blackdog.ie/blog/wp-content/uploads/private-whois.png" alt="" width="397" height="363" /><br />
There are very little reason as to why a legitimate business would hide themselves from being researched. Setting their WHOIS to private raises suspicion for us. Not being able to put a face to the business really doesn&#8217;t put our fears at ease.</p>
<h2>SEOIreland.net Comment</h2>
<p>So here&#8217;s the comment we got submitted to us, which got passed Akismet.<br />
<img class="aligncenter size-full wp-image-507" title="spam-comment" src="http://www.blackdog.ie/blog/wp-content/uploads/spam-comment.png" alt="" width="541" height="155" /><br />
As the language of the post seems to be none native English, I was surprised to see that this comment was sent from inside Ireland, with an Irish IP.<br />
<img class="aligncenter size-full wp-image-506" title="IP-tracking" src="http://www.blackdog.ie/blog/wp-content/uploads/IP-tracking.png" alt="" width="453" height="106" /><br />
For looking at where the comment comes from geographically, we use a free service at <a href="http://www.maxmind.com/">MaxMind.com</a>.</p>
<h2>Researching your SEO company</h2>
<p>If you plan to hire a SEO company, you should do a background check. Find out :</p>
<ul>
<li>Who they are</li>
<li>How many people work for them (ask about outsourced partners)</li>
<li>What projects have they worked on recently</li>
<li>Verify these projects and results with their clients</li>
</ul>
<p>To hire a good SEO consultant you are talking about spending multiple thousands of Euros to work over a longer period of time. A bit of research will save you some heartache in the long run.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/seoireland-net-spamming/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using RegEx to prefix or postfix</title>
		<link>http://www.blackdog.ie/blog/using-regex-to-prefix-or-postfix/</link>
		<comments>http://www.blackdog.ie/blog/using-regex-to-prefix-or-postfix/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 13:21:21 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=483</guid>
		<description><![CDATA[While it&#8217;s programmatically probably not the best way to do this type of operation, you may find that you need to use a Regular expression to prepend or postpend a string. I&#8217;ve used standard regular expression notation here where you cite the replacements in []. Prefix String with RegEx Search for [(^)] Replace with [Pre: [...]]]></description>
			<content:encoded><![CDATA[<p>While it&#8217;s programmatically probably not the best way to do this type of operation, you may find that you need to use a Regular expression to prepend or postpend a string. I&#8217;ve used standard regular expression notation here where you cite the replacements in [].</p>
<h2>Prefix String with RegEx</h2>
<p>Search for [(^)] Replace with [Pre: $1] , this will add Pre: to the start all your stings.<br />
E.g.</p>
<ul>
<li>String : Blackdog.ie raises first round of VC</li>
<li>Search : (^)</li>
<li>Replacement : CNN : $1</li>
<li>Result : CNN : Blackdog.ie raises first round of VC</li>
</ul>
<h2>Postfix a string with RegEx</h2>
<p>Search for [($)] Replace with [$1 : Post], this will add : Post to the end of all your strings</p>
<ul>
<li>String : Blackdog.ie raises first round of VC</li>
<li>Search : ($)</li>
<li>Replacement : $1 : CNN</li>
<li>Result : Blackdog.ie raises first round of VC : CNN</li>
</ul>
<p>I use this for <a href="http://pipes.yahoo.com/">http://pipes.yahoo.com/</a> which is a handy tool for mashing RSS feeds together. I did want to attribute where the feeds were coming from, and putting the source in the title really improve the feed.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/using-regex-to-prefix-or-postfix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IrishRail.ie : a lot of potential wasted</title>
		<link>http://www.blackdog.ie/blog/irishrail-ie-a-lot-of-potential-wasted/</link>
		<comments>http://www.blackdog.ie/blog/irishrail-ie-a-lot-of-potential-wasted/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 08:58:53 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=486</guid>
		<description><![CDATA[Maybe it&#8217;s just me, but I really do get saddened when I see a websites, especially large or popular websites, hitting below their mark in terms of SEO &#38; user experience. Yesterday I stumbled across IrishRail.ie, Ireland&#8217;s national train operator. It&#8217;s currently ranked as Ireland&#8217;s 120th most popular website according to Alexa.com. I&#8217;ve used the [...]]]></description>
			<content:encoded><![CDATA[<p>Maybe it&#8217;s just me, but I really do get saddened when I see a websites, especially large or popular websites, hitting below their mark in terms of SEO &amp; user experience. Yesterday I stumbled across <a href="http://www.irishrail.ie/">IrishRail.ie</a>, <strong>Ireland&#8217;s national train operator</strong>. It&#8217;s currently ranked as Ireland&#8217;s <a href="http://www.alexa.com/siteinfo/irishrail.ie#">120th most popular website according to Alexa.com</a>. I&#8217;ve used the IrishRail website in the past, and it did it&#8217;s job adequately, but I know it&#8217;s capable of more. Looking at the website yesterday in a bit of detail I did notice a few items that could easily be improved upon or quickly fixed.<br />
<img class="aligncenter size-full wp-image-573" title="irishrail-homepage" src="http://www.blackdog.ie/blog/wp-content/uploads/irishrail-homepage.png" alt="" width="715" height="735" /></p>
<p>From the first impressions of the website I was a little surprised that there isn&#8217;t much of <strong>that magic ingredient that search engines love</strong>, namely <strong>text</strong>. In all the homepage has 142 words and only 120 when you remove navigation. This doesn&#8217;t give the search engines much to work with. Another aspect to keep in mind is that not every visitor will be be able to read English when they visit. Using tools like Google Translate, visitors would be translate the text on the page into their own language, but sadly most of the information is presented with images.</p>
<p>With regards to the  language of the website, I was surprised in was the fact that the website <strong>isn&#8217;t available in Irish</strong>. Seeing as the Irish government is the <a href="http://www.cie.ie/about_us/shareholder_information.asp">sole owner</a> of <strong>CIE</strong>, I would expect that this website would also fall under the Official Languages Act, 2003.</p>
<blockquote><p><em>The Official Languages Act 2003 (section 9(3)) requires public bodies to ensure that where they are communicating for the purposes of providing information to the general public or to a class of the general public &#8211; in writing or by electronic mail &#8211; the communication shall be in the Irish language only or in the Irish and English languages. </em></p>
</blockquote>
<p>But apparently it doesn&#8217;t (see end). As this is a website that is also used extensively by toursits having a German / French / Spanish  would only help to improve conversions. For example the German train operator <a href="http://www.bahn.de/">Deutsche Bahn</a> offers their site in 10 languages.</p>
<h2>HTTP Redirects</h2>
<p>Every site should really check that the headers they are sending are the correct ones. This means sending the right HTTP header status, see here for a list of <a href="http://en.wikipedia.org/wiki/List_of_HTTP_status_codes">HTTP header statuses</a>. Some potential issues I noticed :</p>
<ul>
<li><strong>Main domain</strong> : www.irishrail.ie , returns <strong>HTTP/1.1 302 Object moved,</strong> which is more for when you move something temporarily. If it&#8217;s the case that the main page always redirects to /home/ then it should be a <strong>301, a Moved Permanently</strong> status.</li>
<li><strong>Missing pages</strong> : www.irishrail.ie/home/help.html returns an error page, saying that the page can&#8217;t be found. But the page&#8217;s header is saying <strong>HTTP/1.1 200 OK</strong>, which means that it was indeed found. In this case a <strong>404 Not Found </strong>status should be returned. Doing this will help error pages finding this way into the index. It can also have more serious implications like for your robots.txt, where search engines are expecting files in a certain format, and they something radically different while still being told that it&#8217;s a valid file.</li>
</ul>
<h2>VIP : Visually Impaired site</h2>
<p>I was really pleased to see that they had a section for the visually impaired.<br />
<img class="aligncenter size-full wp-image-577" title="visually" src="http://www.blackdog.ie/blog/wp-content/uploads/visually.png" alt="" width="486" height="86" /><br />
This is a high contrast, low graphic version of their website, as I was expecting.<br />
<img class="aligncenter size-full wp-image-578" title="visually-site" src="http://www.blackdog.ie/blog/wp-content/uploads/visually-site.png" alt="" width="715" height="549" /><br />
On further inspection I was a little surprised when not all the links worked. The links to &#8220;Your Journey&#8221; , &#8220;Projects&#8221; &amp; &#8220;Opportunities&#8221; all brought me back to the main website. Also the clicking for the full version of the Breaking News returned me to the home page. While I commend the effort in doing such a website, things like the timetable search works perfectly, I do think that a when doing such a site it should either be done properly or not at all. Doing it properly could involve not having every page available on the VIP version. But if you do include links to resources then they should really be consistent with the &#8216;expected experience&#8217;.</p>
<h2>A quick look at the HTML code</h2>
<p>Looking closer at the HTML code, there is plenty of room for optimisation. My quick run down would include :</p>
<ul>
<li>Moving the 700+ lines of CSS code in the header into it&#8217;s own CSS file. This will allow the browser to cache the file, so the 2nd, 3rd and subsequent pages will load faster.</li>
<li>Moving the 1200+ lines of Javascript code which is placed inline into included javascript files. This will allow the browser to cache these files, so the 2nd, 3rd and subsequent pages will also load faster.</li>
<li>Moving included files CSS &amp; JS into the header of the file, this will allow these files to be processed before the page is rendered. The one main exception would be the JS include for Google Analytics.</li>
<li>Remove redundant code, commenting out code  sections is great while you are testing, or about to launch. But it also unnecessarily bloats code.</li>
<li>Use Tables for tabular data, otherwise use DIVs. This websites code uses tables extensively for laying out objects in a grid format, this wasn&#8217;t the intended use case for tables in HTML.</li>
<li>In-line style should be avoided as much as possible, better to use CSS.</li>
</ul>
<div><img class="aligncenter size-full wp-image-582" title="html" src="http://www.blackdog.ie/blog/wp-content/uploads/html.png" alt="" width="722" height="64" /></div>
<p>The total size of the homepage is 0.45 MB and required in total 50 HTTP requests. This could definitely be reduced to make the page load faster with the suggestions above.</p>
<h2>Using AdSense</h2>
<p>As the benefit of using <strong>AdSense</strong> on a sales website can be debated back and forward, I&#8217;m not going to go into that here. I really feel that the implementation here is suboptimal. In the screenshot above the top ads do blend in with the site, the right hand side and bottom banners are rich image/rich media ads which don&#8217;t blend as easily. One option here would be to turn off the image/rich media ads option. This would result in a uniform look to your page, while also keeping the ads intact. As with most large companies I&#8217;m sure they would prefer to have their website inline with their corporate visual identity. It should be considered are 3 ad units really necessary ? Why are they using the maximum number of ads ? Do the all really convert ?</p>
<p>Here we have the AdSense banners highlighted in green with the play button, and the internal banners highlighted in yellow and green marked with an X. While the 3rd party ads are outside the main content, the can be distraction, and potentially annoying for customers. These ads are above the fold, which results in that little bit of extra scrolling to see the pages&#8217; content.<br />
<img class="aligncenter size-full wp-image-572" title="irishrail-ads" src="http://www.blackdog.ie/blog/wp-content/uploads/irishrail-ads.png" alt="" width="715" height="774" /></p>
<p>Also I&#8217;m not sure as to why you would include AdSense in an IFRAME as this will only skew your AdSense targeting. Also in this case this would be a 4th AdSense Banner, which won&#8217;t be displayed (happens automatically), as you are only allowed to use up to 3 AdSense banners on 1 page.<br />
<img class="aligncenter size-full wp-image-584" title="iframe" src="http://www.blackdog.ie/blog/wp-content/uploads/iframe.png" alt="" width="715" height="289" /><br />
As IrishRail are fans of using AdSense, one tip would be to introduce some Link Units, blended in with some navigational items. These convert quite well, we use them extensively on our <a href="http://www.eirjobs.com/">Irish Jobs</a> site.</p>
<h2>Trying the search function</h2>
<p>I tested out the search function, and got a little bit confused. I did a search for the word [<strong>contact</strong>] and the first result appeared to be the <a href="http://www.irishrail.ie/contact_us/">contact page</a>, but it&#8217;s located under an obscure URL <em>http://search.irishrail.ie/highlight.aspx?aid=2901210&amp;pckid=147268114&amp;rn=1&amp;sp_id=147267858&amp;lid=113272535&amp;highlight=contact#firsthighlight</em> rather than the expected URL <em>http://www.irishrail.ie/contact_us/</em> . It searches via a sub-domain search.irishrail.ie , which thankfully blocks indexing via their <a href="http://search.irishrail.ie/robots.txt">robots.txt</a>, so this will avoid the duplicate content issue. I did some further looking around to try to see if I could search via http://search.irishrail.ie/ directly, but it comes up with a Danish language search page, and returns results for the domain http://blog.siteimprove.co.uk/ &amp; not IrishRail.ie.<br />
<img class="aligncenter size-full wp-image-595" title="sitesearch" src="http://www.blackdog.ie/blog/wp-content/uploads/sitesearch.png" alt="" width="648" height="382" /></p>
<p>All in all this website gives the appears that it was either half heartily done, or has grown out out control by adding on bits and pieces along the way. Either way this leaves to a diminished user experience and a damaged SEO potential.</p>
<h2>A message from IrishRail</h2>
<p>I did reach out to Irish Rail before I published this post and they offer the following comments:</p>
<ul>
<li>They are planning on relaunching a brand new website in September 2011.</li>
<li>The website has become over grown and disorganised as they&#8217;ve progressed, and the new website will address this.</li>
<li><strike>They don&#8217;t fall under the Official Languages Act, as they are not a governmental institution.</strike> Update : Websites don&#8217;t fall under the OLA, rather written publications and electronic mail do.</li>
<li> The new website will have the facility to be multi-lingual, but they are not yet decided as to whether it will be available in multiple languages on launch.</li>
<li>And yes the AdSense wouldn&#8217;t be there if it wasn&#8217;t pulling it&#8217;s own weight, and it&#8217;s quite a helpful source of income.</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/irishrail-ie-a-lot-of-potential-wasted/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QR Codes best practice</title>
		<link>http://www.blackdog.ie/blog/qr-codes-practice/</link>
		<comments>http://www.blackdog.ie/blog/qr-codes-practice/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 09:03:23 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[studies]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=490</guid>
		<description><![CDATA[If you are using QR codes in any type of offline marketing, then it would be a good idea to have some way of tracking these users that come onto your website. One quick way is to achieve this via a HTTP redirect. This redirect would then push people to the right page with some [...]]]></description>
			<content:encoded><![CDATA[<p>If you are using <strong>QR codes</strong> in any type of <strong>offline marketing</strong>, then it would be a good idea to have some way of tracking these users that come onto your website. One quick way is to achieve this via a HTTP redirect. This redirect would then push people to the right page with some extra tracking code tacked on the end of it. QR readers generally display the destination URL when they decode the QR code, and having something long and complicated may hinder you users from visiting. </p>
<p>One further advantage of bringing users to a QR code with a redirect, is that you can easily change the URL in the future if the campaign changes, or is no longer open. Here you would have the option to show a special notice, or redirect again to a newer campaign. </p>
<h2>Code to track QR codes</h2>
<p>This code will allow you to track users in <strong>Google Analytics</strong> by what medium they came from, and you will be able to segment them based on this usage. Below is the code located at <em>http://www.blackdog.ie/q/index.php</em>.<br />
<code><br />
&lt;?php<br />
//////<br />
// Fill out and change<br />
//////<br />
$url = "http://www.blackdog.ie/"; // your website name<br />
$medium = "QRcode"; // type of marketing medium<br />
$campaign = "NewsPaperAd"; // name of your campaign<br />
$content= "ad1"; // use to differentiate different ads<br />
$source= "IrishTimes+QR+code+redirect"; // name of your source publication<br />
$term = ""; // if you are focusing on keywords<br />
//////<br />
// That's enough editing<br />
//////</p>
<p>// no need to edit below<br />
$builtURL = $url."?utm_medium=".$medium."&#038;utm_campaign=".$campaign.<br />
"&#038;utm_content=".$content."&#038;utm_source=".$source."&#038;utm_term=".$term;</p>
<p>header("HTTP/1.1 301 Moved Permanently");<br />
header("Location: $builtURL");</p>
<p>exit;    // Closes further script execution . </p>
<p>?><br />
</code></p>
<h2>Test this URL</h2>
<p><img src="http://www.blackdog.ie/blog/wp-content/uploads/blackdogQRcode.png" alt="" title="blackdogQRcode" width="200" height="200" class="aligncenter size-full wp-image-556" /><br />
This should bring you to :</p>
<ol>
<li><a href="http://www.blackdog.ie/q/">http://www.blackdog.ie/q/</a> which will redirect you to </li>
<li><a href="http://www.blackdog.ie/blog/qr-codes-practice/">http://www.blackdog.ie/blog/qr-codes-practice/</a>, our post about  <a href="http://www.blackdog.ie/blog/qr-codes-practice/">QR codes</a>, and it will also append the Google Analytics code to track people in the URL. </li>
</ol>
<h2>Create your own QR code for free</h2>
<p>There are a few companies out there selling QR codes, probably to business who don&#8217;t really understand the technology. There is a free way to generate your QR code, just visit <strong><a href="http://createqrcode.appspot.com/">this website</a></strong> and enter the details of the destination URL. </p>
<p>If you have any other tips for business using QR codes, please share them with us in the comments.</p>
<p>P.S. : if you are doing any offline marketing then remember to put a QR code on your flyer, brochure, packaging, etc. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/qr-codes-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to reset Facebook Cache</title>
		<link>http://www.blackdog.ie/blog/reset-facebook-cache/</link>
		<comments>http://www.blackdog.ie/blog/reset-facebook-cache/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 09:05:44 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[code]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=492</guid>
		<description><![CDATA[If you are deep in developing your app, and the time comes to look at Facebook and OpenGraph, you might find yourself on a stumbling block I came across last night. The annoying part happens due to the fact that Facebook caches the results of your page. And this really gets in the way of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.blackdog.ie/blog/wp-content/uploads/facebook-dev.png" alt="" title="facebook-dev" width="289" height="274" class="alignright size-full wp-image-522" />If you are deep in developing your app, and the time comes to look at <strong>Facebook </strong>and <a href="http://developers.facebook.com/docs/opengraph/">OpenGraph</a>, you might find yourself on a stumbling block I came across last night. The annoying part happens due to the fact that Facebook caches the results of your page. And this really gets in the way of testing changes. In fact I&#8217;m not really sure how long this cache even lives for. What I&#8217;ve found to be quite helpful Facebook&#8217;s <strong><a href="http://developers.facebook.com/tools/lint/">URL Linter</a></strong>. This forces a <strong>reload of your data</strong> and <strong>removes the cached copy</strong>, and you will be able to see the changes in your app a lot sooner.  The tool doesn&#8217;t just reload cache, rather it&#8217;s there to let  you know if you have any issues with your code. </p>
<p>Perhaps I&#8217;m the wrong type of developer, but I sometimes like to see the minor changes in my code I test as I go along. I&#8217;m not able to visualise multiple changes so easily. So if you are like me, give this a whirl ! We found this tool via a post from <a href="http://developers.facebook.com/blog/post/390/">developer blog post by Paul Tarjan</a> this time last year.<br />
<img src="http://www.blackdog.ie/blog/wp-content/uploads/facebook-cache.png" alt="" title="facebook-cache" width="499" height="270" class="aligncenter size-full wp-image-524" /></p>
<p><em>Edit </em>: see below in the comments for a better alternative. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/reset-facebook-cache/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>a4uExpo Europe 2011 – some thoughts</title>
		<link>http://www.blackdog.ie/blog/a4uexpo-2011/</link>
		<comments>http://www.blackdog.ie/blog/a4uexpo-2011/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 09:01:32 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=488</guid>
		<description><![CDATA[I&#8217;ve just spent the last two days checking out A4uExpo Europe, and I must say I am highly impressed. Even without the contacts made at the networking events, the event is well worth the fee and taking the time off to visit. It was my first a4uExpo event, but probably not the last ! Some [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve just spent the last two days checking out <strong><a href="http://www.a4uexpo.com/europe/">A4uExpo Europe</a></strong>, and I must say I am highly impressed. Even without  the contacts made at the networking events, the event is well worth the fee and taking the time off to visit. It was my first a4uExpo event, but probably not the last !<br />
<a href="http://www.blackdog.ie/blog/wp-content/uploads/Screen-shot-2011-06-08-at-16.07.23.png"><img src="http://www.blackdog.ie/blog/wp-content/uploads/Screen-shot-2011-06-08-at-16.07.23.png" alt="" title="Screen shot 2011-06-08 at 16.07.23" width="461" height="171" class="aligncenter size-full wp-image-492" /></a><br />
Some of the talks I attended :</p>
<h2>Day 1 @ a4uexpo</h2>
<ul>
<li><strong>Google On-Page Optimisation</strong> : Likes &amp; Dislikes by Sepita Ansari from <a href="http://www.catbirdseat.de/">CatbirdSeat</a> : who brought people through the <a href="http://searchengineland.com/introducing-the-periodic-table-of-seo-ranking-factors-77181">SEO Periodic Table</a>, focusing on on-page factors. Sepita was good at explaining some of the key SEO fundamentals.</li>
<li><strong>Persuasion</strong>: Surefire Psychological Tactics To Boost Your Conversion Rate by Stephen Pavlovich from <a href="http://www.conversionfactory.com/">Conversion Factory</a>. This was a really interesting talk, about how to eliminate the barriers to entry and exit. Stephen talked about <em>the Chivas effect</em>, where they upped their price and changed the label, and they noticed increased sales. Brand and perception of your brand is quite important.</li>
<li><strong>SEO Crystal Bowl </strong>: Working On A Long Term Strategy Panel with Martijn Beijk, <a href="http://www.onetomarket.com/">Onetomarket</a> , Sam Crocker, <a href="http://www.omduk.com/">OMD</a>,  Roy Huiskes, <a href="http://www.chapter42.com/">Chapter42</a>,  Kelvin Newman, <a href="http://www.sitevisibility.co.uk/">Site Visibility</a>. This was quite a frank talk between some pretty smart SEOs about where Search &#038; Optimisation is going in the future. More on this session can been seen on <a href="http://www.stateofsearch.com/the-future-of-seo/">State of Search</a> by Sam.</li>
<li><strong>Common Mistakes</strong>: Stagnating Your Affiliate Programme&#8217;s Growth by Geno Prussakov, <a href="http://affilinomics.com/">Affilinomics</a>. This talk was a great guide for best practice for merchants, but also served as a good guide for affiliates for picking &#8220;good&#8221; networks and merchants to work with. Geno highlighted potential leaks to affiliate income (unoptimised landing pages, confusing processes, cannibalisation with other ads, etc) , and how to spot them. I was lucky enough to get a copy of his new book <a rel="nofollow" href="http://www.amazon.com/Affiliate-Program-Management-Hour-Day/dp/0470651733/ref=ntt_at_ep_dpt_1">Affiliate Program Management: An Hour a Day</a>.</li>
<li><strong>Kick Ass SEO</strong>: An Entertaining Discussion on Trends and Insights with Dixon Jones, <a href="http://dixonjones.com/">DixonJones.com</a> &#038; <a href="http://www.majesticseo.com/">MajesticSEO</a>,  Gary Beal, <a href="http://www.blueclaw.co.uk/">Blueclaw Media Ltd</a>,  Alexander Holl, <a href="http://www.121watt.de/">121Watt</a>, Bob Rains &#038; Marcus Tandler, <a href="http://www.tandlerdoerjepartner.com/">Tandler.Doerje.Partner</a>. This was a nice panel talking about trends for marketing. Marcus (aka mediadonis) almost speaks as fast in English as he does in German. I really liked some of the things that Gary mentioned, and he was happy to give me some tips after the session. </li>
</ul>
<h2>Day 2  @ a4uexpo</h2>
<ul>
<li><strong>Facebook, Twitter and Blogging</strong>: Secrets for more Followers, more Traffic and more $$$ by Dave Cupples, <a href="http://www.FatCowBusiness.com">FatCowBusiness.com</a>. Dave has lots of energy, and probably makes some nice money as an affilate (sharing his affiliate links in your presentations probably helps him). But the overall message wasn&#8217;t really</li>
<li><strong>The strategic use of Search</strong> &#8221; the emergence of Search as a true Performance Marketing channel and the rewards from greater, more focused, integration by Pete Newman, <a href="http://www.found.co.uk/">Found</a>. This was a good look at up coming changes in advertising for affiliates. One of his examples was the twitter account for a product, namely <a rel="nofollow" href="http://twitter.com/#!/westendmusicals">Westend Musicals</a>, where they buit a social product and website to complement the social interaction. The product was basically another way to get people into purchasing the product.  </li>
<li><strong><u>KEYNOTE</u> : Applying Behavioural Economics to Affiliate Marketing</strong>: &#8220;It&#8217;s easier to change behaviour than opinions&#8221; by Rory Sutherland, <a href="http://www.ogilvy.co.uk/">Ogilvy Group</a>.  A great keynote speaker, I was blown away. He talked about the aspect of heuristics being applied to affiliate marketing. We are all decision engines, but it isn&#8217;t really something that can be easily or accurately measured. We don&#8217;t really know why &#038; how decisions are made. People aren&#8217;t inherently logical. Rory talked about  decisions like how to purchase a TV. Where people are almost afraid not go with a brand, even after doing their own research. One of my favorite quotes was &#8220;<em>If women like men with expensive vehicles, they would all date lorry drivers</em>&#8220;. He believes that the real tech revolution has peaked, like how the car industry has failed to be really innovated since the 1930&#8242;s.  Some of the cool ideas he covered was an app from, Westpac Bank, called  <a href="http://ow.ly/5cRHn" rel="nofollow">&#8220;Impulse Saver&#8221;</a>, which at a press of a button moves money from your current a/c into a savings account, using the idea of impulse saving instead of impulse shopping. See below for a cool video that Heathrow Airport &#038; IBM produced during Wimbledon last year. For more from Rory, check his talk at <strong>TED in 2009</strong>, titled <a href="http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html">Life lessons from an ad man</a>. </li>
<li><strong>How to Build Links Which Look Natural</strong>: with Kevin Gibbons, <a href="http://www.seoptimise.com/">SEOptimise</a>,  Kelvin Newman, <a href="http://www.sitevisibility.co.uk/">Site Visibility</a>. Not only are they great lads to have a few beers with, they had some interesting ideas about gaining links websites. One tip I particularly liked, was to get Universities to syndicate your open job positions, or using sites like <a href="http://www.toluna.com/">toluna.com</a> to get quick survey information  gathered. Kevin&#8217;s slides can be <a href="http://seopt.im/lFdJI8" rel="nofollow">seen here</a>, and Kelvin&#8217;s <a href="http://slidesha.re/iFbCUS" rel="nofollow">are here</a>.</li>
</ul>
<p>So that&#8217;s a quick post about my thoughts on a4uExpo Europe, sit back and enjoy the video below. <em>Video from shared in Rory Sutherland&#8217;s Keynote : <strong>IBM&#8217;s Wimbledon Lotus T5 campaign</strong></em>.</p>
<p><iframe width="500" height="375" src="http://www.youtube.com/embed/_F1NVxmsa9I?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>Update : Added Dixon in there, sorry mate !</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/a4uexpo-2011/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Removing sitemaps.xml &amp; robots.txt from the SERPs</title>
		<link>http://www.blackdog.ie/blog/remove-sitemaps-from-serps/</link>
		<comments>http://www.blackdog.ie/blog/remove-sitemaps-from-serps/#comments</comments>
		<pubDate>Fri, 27 May 2011 19:04:50 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[studies]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[htaccess]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=468</guid>
		<description><![CDATA[How do you remove sitemaps.xml or robots.txt from the index. Sometimes they find their way into the SERPs , and could possibly mess with your site rankings. As your sitemap.xml file is basically just a big bag of links, you probably don't want your customers stumbling across it. ]]></description>
			<content:encoded><![CDATA[<p>It can happen that your <strong>sitemap.xml</strong> or your <strong>robots.txt</strong> file finds it&#8217;s way into the index. Just do the following query <strong>site:yourdomain.com filetype:xml</strong> to see what XML files you have listed from your domain. Here is an example of some files indexed for the domain <em><strong>court.us</strong></em>.</p>
<p><img class="aligncenter size-full wp-image-479" title="sitemap-in-index" src="http://www.blackdog.ie/blog/wp-content/uploads/sitemap-in-index.png" alt="" width="600" height="193" /></p>
<p>It&#8217;s probably not what you really want, as basically it&#8217;s just trash in the SERPs. To fix this, and remove it from the SERPs,  you can simply add some extra details to your <strong>.htaccess file </strong>which will send the the proper <a href="http://googleblog.blogspot.com/2007/07/robots-exclusion-protocol-now-with-even.html">X-Robots-Tag</a>.</p>
<h2>For your .htaccess file</h2>
<p><code>&lt;FilesMatch "sitemap\.xml"&gt;</code><br />
<code>Header set X-Robots-Tag "noindex"</code><br />
<code>&lt;/FilesMatch&gt;</code></p>
<p><code>&lt;FilesMatch "robots\.txt"&gt;</code><br />
<code>Header set X-Robots-Tag "noindex"</code><br />
<code>&lt;/FilesMatch&gt;</code><br />
This method can also be used to remove all word documents or similar from the index.</p>
<pre>
<pre>&lt;FilesMatch "\.doc$"&gt;</pre>
<p>Header set X-Robots-Tag "index, noarchive, nosnippet" &lt;/Files&gt;</pre>
<p>&nbsp;</p>
<h2>To check your MIME type</h2>
<p><a href="http://redbot.org/">http://redbot.org/</a> is a handy tool to check out the MIME headers, cache control and FileTypes. Their code is opensource so you can run a version on your server.</p>
<h2>Thanks</h2>
<p>Thanks to some people like <a href="http://blog.zottmann.org/">Carlo Zottmann</a> , <a href="http://johnmu.com/">JohnMu</a>,  &#038; <a href="http://twitter.com/#!/PaulPinnacle">Paul Cawley</a> for giving me some pointers on this. <img src='http://www.blackdog.ie/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/remove-sitemaps-from-serps/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Google Playing with titles</title>
		<link>http://www.blackdog.ie/blog/google-playing-with-titles/</link>
		<comments>http://www.blackdog.ie/blog/google-playing-with-titles/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 08:37:56 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[studies]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=458</guid>
		<description><![CDATA[Google seems to be testing some new way of giving users title tags from pages. So is this bye bye to the advantage of writing good titles ?]]></description>
			<content:encoded><![CDATA[<p>As most <a href="http://www.seomanager.ie/">SEOs</a> will tell you, <strong>title tags </strong>are up there with what they find important. Sure there are plenty of other things to look at, but titles, well they should be done properly. Titles can be the make or break for you in the SERPs, where better written titles can effect your CTR. So this morning checking on some brands I found that when I used the domain name, which has keywords, it simply showed this up for the title. I was a little shocked, as I know I love my title, which is nicely targeted to the audience it&#8217;s focused on. As I can&#8217;t share the client project, I had to find another example, and here it is.<br />
<img class="aligncenter size-full wp-image-460" title="changin-SERP-title" src="http://www.blackdog.ie/blog/wp-content/uploads/changin-SERP-title.png" alt="" width="816" height="430" /></p>
<p>Instead of &#8220;<em>Aer Lingus- cheap flights, gift vouchers, hotels, car hire, &amp; travel insurance&#8221;</em>, it&#8217;s now just replaced with &#8220;<em>Aer Lingus&#8221;</em>. I&#8217;m not quite sure what we can take away from this, but I do wonder</p>
<ul>
<li>Are title tags loosing importance ?</li>
<li>Are title tags with none relevant keywords being filtered or peanlised ?</li>
<li>Are they just filtering title tags that have delimiters like -,  : or | tags  ?</li>
</ul>
<p>To me it seems like a strange move by Google, and one that I&#8217;m not really sure about.</p>
<p>And it&#8217;s not just position 1 rankings, here is a shot for a search of [blacknight] on google.de, logged in.</p>
<p><img class="aligncenter size-full wp-image-462" title="blacknight-serps" src="http://www.blackdog.ie/blog/wp-content/uploads/blacknight-serps.png" alt="" width="775" height="544" /><br />
Here they have chopped off the business name, &#8220;<em>Blacknight Solutions</em>&#8220;, instead of the full title &#8220;<em>European Web hosting based in Ireland, exchange hosting, domain registration, dedicated servers, colocation &#8211; Blacknight Solutions</em>&#8220;.</p>
<p>So is this bye bye to the advantage of writing good titles ?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/google-playing-with-titles/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Granularity, it matters</title>
		<link>http://www.blackdog.ie/blog/granularity-matters/</link>
		<comments>http://www.blackdog.ie/blog/granularity-matters/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 10:08:05 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[studies]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=430</guid>
		<description><![CDATA[A quick case study on how you view statistics, and how they can be interpreted based on context. Abstraction and focusing are both great tools when looking at data, read more to find out what I mean !]]></description>
			<content:encoded><![CDATA[<blockquote><p>This morning I was doing my random look at statistics across some domains, and I came across an interesting set of stats. So being a Friday and in the mood for a ramble, I decided to share.</p></blockquote>
<p>I am always talking about taking things in context to my clients. 10 / 200 / 40k visitors a day might be good, depending if they are the &#8220;right type of visitor&#8221; and the search volume. Not many people look for [cars for sale in Ballyhaise, Cavan] compared with [cars for sale in Dublin], and having a little perspective when looking at things will save you potential problems down the line. Here is a look at something similar, <em>but different</em>, a look at taking statistics in context.</p>
<h2>Daily Statistics</h2>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-431" title="daily-stats" src="http://www.blackdog.ie/blog/wp-content/uploads/daily-stats.png" alt="" width="579" height="178" /></p>
<p>This example is from an Irish site, and at first glance the weekly view doesn&#8217;t look so interesting. We have a dip around Christmas, but over all the numbers seem consistent. There seems to be a weekly peak around Monday &amp; Tuesday, but over all the traffic per day seems to be steady.</p>
<h2>Weekly Statistics</h2>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-432" title="weekly-stats" src="http://www.blackdog.ie/blog/wp-content/uploads/weekly-stats.png" alt="" width="643" height="203" /><br />
Now looking at the weekly view, we see the dip from Christmas week. But we also see that in this 10 week period there is an overall increase in traffic, which looks more pronounced compared with the weekly view.</p>
<h2>Monthly Statistics</h2>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-433" title="monthly-stats" src="http://www.blackdog.ie/blog/wp-content/uploads/monthly-stats.png" alt="" width="647" height="204" /></p>
<p>And now aggregating per month, December 2010  had 7,111 visits, January 2011 had 8,980 and February 2011 is projected to be around 9,300 visits. This in fact shows a 30% increase from December to February. But looking at the daily numbers we probably wouldn&#8217;t have seen that it was such an increase, would you ?</p>
<h2>Zooming in &amp; Zooming Out</h2>
<p>When comparing numbers, it&#8217;s important to get an overall view of things, and also to look deeper in certain outliers. In our statistics we see that we had a dip around Christmas week, but looking at the monthly view this is perhaps hidden. Looking at the monthly view shows that indeed traffic is increasing, compared with looking at the daily figures.<br />
<img class="aligncenter size-full wp-image-448" title="9-month" src="http://www.blackdog.ie/blog/wp-content/uploads/9-month.png" alt="" width="702" height="235" /><br />
When we look at December with the previous months, we see that it was below the projected trend (Christmas really effects this website). And using the monthly figures for December 2010 will give an over inflated view of the website traffic increase in January 2011. </p>
<p>So there you have it, take statistics with a pinch of salt, and try to find out the bigger picture. Knowing this will help you make more accurate assumptions as to the state of your website. </p>
<h3>More reading</h3>
<p>Yesterday another blog post of mine was published by the <a href="http://www.blacknight.com/">web hosting company</a> <strong>blacknight.com</strong> (no relation, just we like dark colours). Jump to here to see my post on <a href="http://blog.blacknight.com/seo-for-dummies.html">SEO for Dummies</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/granularity-matters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fine Gael&#8217;s website hacked &#8211; Finegael.ie</title>
		<link>http://www.blackdog.ie/blog/fine-gaels-hacked/</link>
		<comments>http://www.blackdog.ie/blog/fine-gaels-hacked/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 21:35:43 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[studies]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=413</guid>
		<description><![CDATA[An example of how easily your website could be hijacked [Fine Gael Website hacked January 9th 2010]]]></description>
			<content:encoded><![CDATA[<p>News has come in this evening that<strong> Fine Gael&#8217;s website has been hacked at </strong>around 8pm on Sunday. It appears to be an <strong>XSS vulnerability</strong> that was exploited in the comment section. These types of hack attempts can occur when user input isn&#8217;t sanitised before being displayed on a webpage. The site was only launched last week, and this does come as a surprise.</p>
<h2>Preventing Hacking Attempts</h2>
<p>Any user generated content you display on your website should be checked for malicious scripts and content, as in the case of the <strong>Fine Gael&#8217;s website</strong>, it has ended up redirecting it to another website [seen below]. In essence it&#8217;s a rather straight forward hack :</p>
<ul>
<li>A  user entered a comment, which contained the malicious code.</li>
<li>And it was displayed on their website, without being checked, parsed or sanitised (i.e. potentially malicious tags being removed)</li>
<li>When the site is loaded the comment is also loaded, but because it had the javascript tags, these were also run, and one of them redirected you to the &#8220;hack site&#8221;.</li>
</ul>
<div id="attachment_414" class="wp-caption aligncenter" style="width: 571px"><img class="size-full wp-image-414 " title="fine gael hacked website" src="http://www.blackdog.ie/blog/wp-content/uploads/fine-gael-hacked-website.png" alt="screenshot of the hacked website" width="561" height="485" /><p class="wp-caption-text">Screenshot of the hacked website</p></div>
<p>No doubt there will be calls for a full explanation as to how this could happen to Fine Gael&#8217;s website. For further reading about the hack attempt check threads on<a href="http://www.boards.ie/vbulletin/showthread.php?threadid=2056142291"> boards.ie</a> /<a href="http://www.politics.ie/fine-gael/147669-fine-gaels-new-website-appears-have-been-hacked.html"> politics.ie</a> , news on <a href="http://www.rte.ie/news/2011/0110/finegael.html">RTÉ</a> / <a href="http://www.siliconrepublic.com/new-media/item/19866-fine-gael-website-defaced/">silconrepublic.com</a> /  <a href="http://www.thejournal.ie/fine-gael-website-defaced-by-anonymous-hacktivists-2011-01/">thejournal.ie</a> and on blogs like<a href="http://www.michele.me/blog/archives/2011/01/fine-gael-new-website-defaced/"> michele&#8217;s</a> &amp; <a href="http://nabidana.com/politics/fine-gael-website-hacked/">nábídána</a>&#8216;s.</p>
<p><strong>Update : </strong>As of 21:40 , January 9 2011, it seems that the website has been replaced with a holding template while the website is fixed.</p>
<p><div id="attachment_422" class="wp-caption aligncenter" style="width: 568px"><img class="size-full wp-image-422 " title="fine-gael-holding-site" src="http://www.blackdog.ie/blog/wp-content/uploads/fine-gael-holding-site.png" alt="The website as of 21:40pm " width="558" height="481" /><p class="wp-caption-text">Temporarily taken offline</p></div><br />
<strong>Update : </strong> There are now reports that the hack also compromised some data on the website, an Irish journalist has received up to 4,000 details of users of the website.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/fine-gaels-hacked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Stree View in Germany</title>
		<link>http://www.blackdog.ie/blog/street-view-germany/</link>
		<comments>http://www.blackdog.ie/blog/street-view-germany/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 09:51:35 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[street-view]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=397</guid>
		<description><![CDATA[Google is coming under fire with their proposed roll out of Google Street View in Germany. Germans now have the right to request removal of images from the service of their houses. ]]></description>
			<content:encoded><![CDATA[<p>Later on this year, Google plans to roll out their Street View system across Germany (see below for the cities they are targeting), but it&#8217;s been hit with a number of privacy concerns. At an event I was at a few weeks ago, Wieland Holfelder, Google&#8217;s Engineering Director in Munich, said that Google sees that Germany is their privacy capital of the world.  And because of this, one of their teams in Munich is focused on this topic of privacy. He said if they can make the Germans happy, their policies should be okay almost everywhere else. </p>
<h2>Street View Privacy</h2>
<p>Besides the issue with the <a href="http://www.bbc.co.uk/news/10227854">WIFI networks</a>, people have been requesting that their should have a way to &#8220;opt-out&#8221; of this service. Currently Google blurs out faces &amp; number plates of cars, but in Germany people have the right to request that the image of their house can be removed. Right now this is a storm in a tea cup for the German regional Information Commissioner, Dr Johannes Caspar. <a href="http://de.engadget.com/2010/08/15/bereits-mehr-als-10-000-einspruche-gegen-street-view/">Some</a>{DE} <a href="http://www.golem.de/1008/77214.html">newspapers</a> {DE} are reporting that there are over 10,000 requests already to remove information, and it&#8217;s expected that this number will continue to grow. </p>
<p>I must admit, I think that these people are forgetting how the internet works. This type of information is not just available from Google. Here are a series of videos from a <a href="http://www.e-rent.de/strassen-videos-duesseldorf/strassen-videos-duesseldorf-m.05.htm">Düsseldorf letting agency</a>, which show houses and other details of locations through the city. People fail to realise there isn&#8217;t much you can do from stopping someone taking a picture of your house, and putting it on a service like <a href="http://www.panoramio.com/">Panoramio</a>, here is an example of <a href="http://www.panoramio.com/photo/16978165">a house</a> close to my office. And the bigger question, is this something you should be able to request ? Is this an invasion of privacy (either morally or legally) to have a picture of your house on the internet without your permission ? All that Google is doing is making this information easy to use, and filling in the many holes in what other services offer.  While I realise that <a href="http://guidedmunich.com/german-privacy-laws/">Germany&#8217;s privacy laws on photography of people</a> are stringent, I really don&#8217;t understand why this could extend to an image of your house.  </p>
<p>There are other issues that I wonder about, like if you live in an apartment building, and one person requests your building removed, but the other 11 tenants are perfectly happy with the image being included. In the end, my fear is that it will just render this service unusable in Germany. </p>
<h2>Google Video on Street View Privacy</h2>
<p>Here is a video from Google&#8217;s Street View page in German that talks about <a href="http://www.google.com/intl/de_de/help/maps/streetview/privacy.html">data privacy</a> {DE}, from their microsite about this topic.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/ji63biVGcbY&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/ji63biVGcbY&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h2>Street View German Cities</h2>
<p>The cities list  of cities that google plans to roll out streetview in, via <a href="http://google-produkt-kompass.blogspot.com/2010/08/street-view-kommt-noch-dieses-jahr-nach.html">google blog</a> {DE} :<br />
Berlin, Bielefeld, Bochum, Bonn, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Essen, Frankfurt am Main, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Nürnberg, Stuttgart and Wuppertal.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/street-view-germany/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Moo Business Cards</title>
		<link>http://www.blackdog.ie/blog/moo-business-cards/</link>
		<comments>http://www.blackdog.ie/blog/moo-business-cards/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 09:30:01 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[About]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cards]]></category>
		<category><![CDATA[moo]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=378</guid>
		<description><![CDATA[A quick look at who does my business cards, seeing as a handful of people have asked in the past. A little thought and design invested in your cards should make you <em>that</em> little bit more memorable. 
<a href="http://www.blackdog.ie/blog/moo-business-cards/"><img src="http://www.blackdog.ie/blog/wp-content/uploads/top-cards.jpg" border="0"></a>]]></description>
			<content:encoded><![CDATA[<p>A few people have asked me in the past as to where I get my business cards printed, the answer is simple, <a href="http://www.moo.com/">moo.com</a>. They allow you to upload multiple reverse side images, to which I generally include our URL, and then on the front, you can chose a static image and your text details. Below is a copy of the backgrounds I&#8217;ve used for my cards, all following the <a href="http://www.blackdog.ie/">black dog</a> idea.</p>
<h2>Business Card Backgrounds</h2>
<p><img class="aligncenter size-full wp-image-379" title="New biz cards" src="http://www.blackdog.ie/blog/wp-content/uploads/Recently-Updated.jpg" alt="" width="640" height="400" /></p>
<h2>Using Business Cards</h2>
<p>As the backgrounds are all different, you do get a few interesting looks handing out business cards. Some people think you are giving their colleague a different / special / secret card, compared with the one they are getting. To be honest I am not a big fan of handing out business cards (and these ones will probably last a year), but in certain circles it looks bad if someone gives you their card and you can&#8217;t offer one in return. At the very least the business cards are good for entering competitions in trade shows and at hotels <img src='http://www.blackdog.ie/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  For anyone settings themselves up in business and starting out, a few euros and an hour invested in some cards should help.</p>
<p>Right now they have an offer, which only runs until tonight, where you can get 200 cards for about €50, <a href="http://uk.moo.com/en/products/">see here</a>. Or to test is about €15 for 50. They have an email list too which regularly sends out offers.</p>
<p>One final moo tip : unless your company is a really focused on the environment, avoid the eco paper cards. The finish isn&#8217;t as polished on they as it is for the matt (no recycled card) business cards.</p>
<p>btw. I will be the first to admit that my cards aren&#8217;t as cool as <a href="http://www.t4f.org/projects/business-card">these cards</a>, being an ex-electronic engineer I find them really intriguing.</p>
<h2>Delivery !</h2>
<p>And five days after I&#8217;ve ordered they&#8217;ve popped up on my door.</p>
<div id="attachment_392" class="wp-caption aligncenter" style="width: 586px"><img class="size-full wp-image-392" title="Moo !" src="http://www.blackdog.ie/blog/wp-content/uploads/IMG_0768.jpg" alt="" width="576" height="384" /><p class="wp-caption-text">Presentation</p></div>
<div id="attachment_393" class="wp-caption aligncenter" style="width: 586px"><img class="size-full wp-image-393" title="the cards" src="http://www.blackdog.ie/blog/wp-content/uploads/IMG_0769.jpg" alt="" width="576" height="384" /><p class="wp-caption-text">The packaging</p></div>
<div id="attachment_394" class="wp-caption aligncenter" style="width: 586px"><img class="size-full wp-image-394" title="finished product" src="http://www.blackdog.ie/blog/wp-content/uploads/IMG_0770.jpg" alt="" width="576" height="384" /><p class="wp-caption-text">The Moo Cards</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/moo-business-cards/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Gaming Google&#8217;s Local Business Listing</title>
		<link>http://www.blackdog.ie/blog/google-local-business/</link>
		<comments>http://www.blackdog.ie/blog/google-local-business/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 07:29:08 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[studies]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[local]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=361</guid>
		<description><![CDATA[Taking advantage of Google Places and down right abusing it is a fine line. Here I show a tactic that a Munich company is doing to get multiple listings for the same SERP maps. It seems a little easy to get multiple listings, and I'm rather surprised that Google isn't on top of this a bit more. ]]></description>
			<content:encoded><![CDATA[<p><strong>Google&#8217;s Local Business Center</strong> (now called <strong>Google Places</strong>) hasn&#8217;t been without it&#8217;s <a href="http://www.blackdog.ie/blog/google-local-business-center/">problems in the past</a>, but today I did come across an interesting tactic that can probably help you get listed in <strong>multiple places </strong>in the local business results. Now I don&#8217;t condone this tactic, but perhaps by highlighting it Google will get that little bit smarter and they in turn will update things. <img src='http://www.blackdog.ie/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>This morning I was looking for a T-shirt printer in Munich, and I typed in the following search query [<a href="http://www.google.de/#hl=en&amp;source=hp&amp;q=tshirt+druck&amp;fp=9d1708a27e7447b1">tshirt druck</a>] on google.de , and after position 3, I see the google places map.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-362" title="local-business" src="http://www.blackdog.ie/blog/wp-content/uploads/local-business.png" alt="" /></p>
<p>Casually checking out C &amp; D, I didn&#8217;t notice that they had the same phone number. But both results brought me to the same same website. On closer inspection we see that munich-t-shirt.com 301 redirects to stadtkopierer.de, but none the less google places lists them both.</p>
<p>btw. <strong>stadtkopierer </strong>I am also surprised you have 20 reviews, when your competitors have 0, but maybe that&#8217;s a topic for another day.</p>
<h2>Steps to create a multiple listing</h2>
<p>Things that will probably need to be unique :</p>
<ul>
<li>website URL</li>
<li>email address</li>
<li>business title</li>
</ul>
<p>Things that probably don&#8217;t need to be unique :</p>
<ul>
<li>phone number</li>
<li>location</li>
</ul>
<p>I did notice that the two websites have different WHOIS &amp; DNS settings, but I&#8217;m guessing that this also isn&#8217;t so necessary.</p>
<h2>Adding your business on Google Places</h2>
<p>To add your business to google places, simply log in to your google account and visit <a href="http://www.google.com/local/add/">http://www.google.com/local/add/</a>, here you will be guided through the process. My only tip here would be to include as much information as possible.</p>
<p>I&#8217;m not going to go too in-depth as to why being listed on Google places is absolutely important. But if you are selling a product and have a physical presence in a town or city, then having a listing will deliver you a great leads of  customers who want your product in a specific area. (examples : wedding planner {city name}, dentist near {postcode} , gardner {town} , etc, etc.) You know that people searching for these types of things are more prepared to buy, than someone looking for general information. Test it yourself, google [<a href="http://www.google.ie/#hl=en&#038;q=tv+shop">tv shop</a>] &#038; [<a href="http://www.google.ie/#hl=en&#038;q=tv+shop+dublin">tv shop dublin</a>], and see how Google treats the different visitors.</p>
<p><em>Now I&#8217;m off to do a little further testing <img src='http://www.blackdog.ie/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/google-local-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Allow dashes for FrontEndUsers in CMSMS</title>
		<link>http://www.blackdog.ie/blog/allow-dashes-for-frontendusers-in-cmsms/</link>
		<comments>http://www.blackdog.ie/blog/allow-dashes-for-frontendusers-in-cmsms/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 10:00:26 +0000</pubDate>
		<dc:creator>Paul Savage</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[cmsms]]></category>
		<category><![CDATA[code]]></category>

		<guid isPermaLink="false">http://www.blackdog.ie/blog/?p=354</guid>
		<description><![CDATA[A quick fix for allowing dashes/hyphens in email addresses in the FrontEndUsers for CMSMS. A quick piece of code, better shared.]]></description>
			<content:encoded><![CDATA[<p>Recently I was posed with a question using one of my favourite CMS&#8217;s, namely <a href="http://www.cmsmadesimple.org/">CMSMS</a>. As will all apps that require email addresses, making sure it&#8217;s a valid email address is not as easy you would think. Coupled with the possibility of underscores, dashes, plus signs, etc, it can be a nightmare.</p>
<p>The <a href="http://dev.cmsmadesimple.org/projects/frontendusers/">FrontEndUser Module</a> is a great addition, where it allows you to have a login for your site, and display certain parts of templates whether a user is logged in or not. Sadly their email validation is slightly flawed, as it didn&#8217;t like email addresses with dashes in the username part.</p>
<p>I came across a great post titled &#8220;<a href="http://fightingforalostcause.net/misc/2006/compare-email-regex.php">Comparing E-mail Address Validating Regular Expressions</a>&#8221;  , which show various examples of what regular expressions will match and check for valid email addresses.</p>
<h2>FrontEndUser Fix</h2>
<p>To fix the <strong>FrontEndUser </strong>module to allow dashes (some of you call them hyphens) you can take the following steps</p>
<ul>
<li>go to <em>/modules/FrontEndUsers/FrontEndUsers.api.php</em></li>
<li>find the function <strong>IsValidEmailAddress </strong>around line 965</li>
<li>comment out :</li>
</ul>
<p><code>if( !eregi("^[_a-z0-9-\.-]+(\.[_a-z0-9-\.-]+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,4})$", $email ) )</code></p>
<ul>
<li>and replace it with</li>
</ul>
<p><code> $reg ='/^([\w\!\#$\%\&amp;\'\*\+\-\/\=\?\^\`{\|\}\~]+\.)*[\w\!\#$\%\&amp;\'\*\+\-\/\=\?\^\`{\|\}\~]+@((((([a-z0-9]{1}[a-z0-9\-]{0,62}[a-z0-9]{1})|[a-z])\.)+[a-z]{2,6})|(\d{1,3}\.){3}\d{1,3}(\:\d{1,5})?)$/i';<br />
	if( preg_match($reg, $email ) )</p>
<p></code></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blackdog.ie/blog/allow-dashes-for-frontendusers-in-cmsms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

