As most SEOs will tell you, title tags are up there with what they find important. Sure there are plenty of other things to look at, but titles, well they should be done properly. Titles can be the make or break for you in the SERPs, where better written titles can effect your CTR. So this morning checking on some brands I found that when I used the domain name, which has keywords, it simply showed this up for the title. I was a little shocked, as I know I love my title, which is nicely targeted to the audience it’s focused on. As I can’t share the client project, I had to find another example, and here it is.
Instead of “Aer Lingus- cheap flights, gift vouchers, hotels, car hire, & travel insurance”, it’s now just replaced with “Aer Lingus”. I’m not quite sure what we can take away from this, but I do wonder
- Are title tags loosing importance ?
- Are title tags with none relevant keywords being filtered or peanlised ?
- Are they just filtering title tags that have delimiters like -, : or | tags ?
To me it seems like a strange move by Google, and one that I’m not really sure about.
And it’s not just position 1 rankings, here is a shot for a search of [blacknight] on google.de, logged in.
Here they have chopped off the business name, “Blacknight Solutions“, instead of the full title “European Web hosting based in Ireland, exchange hosting, domain registration, dedicated servers, colocation – Blacknight Solutions“.
So is this bye bye to the advantage of writing good titles ?