Google Local Business Center

Over the last few days I’ve noticed that on some queries on google.ie there new feature added to the SERPS. Now certain search results will result in blending in a listing of local businesses. These have already been active on google.com and google.de for sometime now, and it’s great to see their roll out in Ireland. Right now Google Business Listing are under used in a selection of queries that would lend themselves to listing actual local businesses, see this example for [doctor cork].

Business Listing

Business Listing

So if you were a Doctor in Cork, you could possibly easily get your business listed in the A-J business listing. Just think of the extra number of enquiries/leads that a bussiness could get by having their business appear in such listings. Of course some areas of business areas are already using this to full effect, take the hotels in dublin for example.

Hotels in Dublin

Hotels in Dublin

 

List your business on Google Local Business Listing

Here is a quick run down on how to  get your business listed on the google local business listings:

  1. Go to the Local Business Center
  2. Login with your google account
  3. Select Add New Listing
  4. Enter your business details and link to your website
  5. Select your business categories  and add opening hours
  6. Verify by phone/SMS/post

When adding your business we would recommend to add as much information as you can. Also think about optimising your company’s name listing to insure that it includes the type of business you operate.

For the US listings, Google has used some 3rd party websites like the Yellow Pages & Trip Advisor to seed the index. And it appears that some of the Irish listings have come through 3rd party sites also. If your company is listed via one of these sites, you can still take ownership by clicking on the link and viewing the full listing and then select “Add or edit your business”.

The Bad of Google Business Listing

Where there is any oppertunity to game google there will be people who will take advantage of it. Right now there does appear to be some SPAM in the listing for some queries like [car hire cork]

Spam in the Business Listings

Spam in the Business Listings

Right now there doesn’t seem to be a way to report a listing, but maybe Google will add that soon.

Edit : Thanks to JohnMuller from Google I found out how to report SPAM on google maps.

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